Whilst watching BBC Breakfast this morning I found myself questioning the significance of what I was watching. After the brief rush through of the headlines I had an author (no explanation of what type of author or relevance) and a ‘cold expert’ these ground breaking guests were trying to tell me and the millions of other viewers that if they are attacked by the common cold the best cure is warm fruit squash. Not paracetamol or any branded cold medicine not even the favourite hot toddy but ribena microwaved to 70 degrees. Now I am currently suffering from a severe case of man flu and sounds like a cross between Rod Stewart and the bloke that voiced Mufassa out of the Lion King. However I still feel that this is bordering on theft of my licence fee money, how is it news? The face that this piece was followed up by a plug for BBC show Little Dorit with Sian Williams doing her level best to fake interest. Later on the show went on to interview Diana the recent evictee of the X Factor. Now I appreciate that the editors of this show know far more about scheduling and programme selection than I do but It does seems somewhat odd that in a little under an hour stretch, the headlines had been repeated four times with no particular in depth reporting, 2 weather forecasts, predicting the current sub arctic temperatures that brought about the need for the cold expert unrelated author and the two tv ’stars.’ Perhaps it is just the constant reminder from my lecturers about proper news and the dangers of churnalism but I found myself switching off as opposed to appreciating the cutting edge of world journalism.